Today, I’m joined by Lauren Makler, co-founder & CEO of Cofertility.
Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.
In this episode, we discuss rethinking fertility care through human-centered design.
We also cover:
Building a two-sided fertility marketplace
Scaling in an emotionally complex category
Addressing egg freezing’s age and cost gaps
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(02:14) The insight
(04:41) Personal story
(06:56) Broken system
(08:24) Marketplace dynamics
(11:37) Split vs. Keep programs
(13:05) Company scale
(15:33) Operational logistics
(18:11) Demand channels
(21:29) Building trust
(23:47) Platform ambition
(25:53) AI automation
(28:28) What’s next
(29:27) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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