Today, I’m joined by Alex Taylor, co-founder of Perelel.
An OBGYN-founded women’s vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.
In this episode, we discuss closing the women’s health research gap through business.
We also cover:
Leveraging business to shape policy
Deploying $5.5M+ toward women’s health research equity
Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(02:19) Personal health journey
(04:41) Autoimmune diagnosis
(05:50) Women’s health research gap
(07:20) Founding Perelel
(08:51) Company stage
(10:22) Category maturation
(12:22) Building the trust moat
(14:45) From product to policy
(17:40) Impact program
(20:09) Parallel Pledge
(21:04) Consumer health evolution
(24:40) Business priorities
(26:40) Long-term vision
(27:48) Product innovation
(28:43) Where to follow
(29:08) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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