In today’s episode, Joe Vennare is joined by Carl Daikeler, the co-founder and CEO of Beachbody. Joe and Carl discuss the evolution of at-home fitness, transitioning from VHS tapes to streaming content, the role and criticism of multi-level marketing, and building a billion-dollar-a-year business.
About Carl Daikeler:
Carl Daikeler is co-founder, Chairman, and Chief Executive Officer of Beachbody, LLC. In his pursuit to maintain his own health and fitness, and find a solution for the growing obesity epidemic, Daikeler and his co-founder Jon Congdon created Beachbody in 1998. Since then, the California-based company has redefined in-home fitness with top fitness and weight-loss solutions such as Beachbody® On-Demand, P90X®, 21 Day Fix®, Body Beast®, and INSANITY®, as well as the breakthrough health shake, Shakeology®.
Daikeler’s focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Team Beachbody® Coach Network, his aspiration is to create the largest community of health and fitness-related peer support in the world.
So, in 2007, Beachbody became the first networking marketing business focused on a holistic approach to fitness and weight loss, turning customers into brand ambassadors. Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody’s approach to fitness has not only gained the attention of millions of satisfied customers but also crossed $1 billion in annual sales in 2014. Daikeler has over 30 years of extensive product marketing experience, including every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management.