Today, I’m joined by Miranda Nover, co-founder and CEO of Fort.
The first wearable designed specifically for strength training, Fort uses motion analysis to detect exercises, track physiological impact, and provide recovery insights.
In this episode, we discuss designing strength intelligence hardware and software.
We also cover:
Fort’s 12-24-month roadmap
Why nobody solved this before
Early EMG and near-infrared experiments
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(00:47) Fort overview and mission
(02:00) Strength training wearable differentiation
(02:25) How Fort arrived at the concept
(03:45) Why nobody solved this before
(04:48) The sensor journey
(05:57) EMG and near-infrared experiments
(06:22) Why wrist-worn motion won
(07:30) Defense against incumbents
(08:00) Hardware vs. app ecosystem
(09:15) Design and aesthetics matter
(10:45) Mainstreaming strength metrics
(12:15) Training load and recovery insights
(14:00) Strength adoption trajectory
(17:50) Data infrastructure challenge
(20:30) Training data collection
(23:45) Coaching and AI integration
(27:20) Beyond fitness coaching
(28:46) Community building focus
(31:00) 12-24 month roadmap
(33:04) Long-term product vision
(33:40) Where to follow
(33:55) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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