January 26, 2021

#67: Brian Kirkbride, Co-founder & Co-CEO of FitLab

Today I’m joined by Brian Kirkbride.

Brian is the co-founder and co-CEO of FitLab — an integrated holding company of Performance Lifestyle brands.

In this episode, we talk about FitLab’s evolution from venture studio to holding company. How they’ve partnered with brands like XPT, McGregor Fast, and Freeletics. Then Brian and I discuss the future of the fitness space, including digital options, the in-person experience, and community.

About Brian Kirkbride

Brian Kirkbride is the co-Founder and co-CEO of FitLab, the fitness and sport lifestyle company whose brands include Electric, Freeletics, McGregor FAST and XPT.

Brian has spent nearly two decades building and scaling companies in sport, fitness and wellness. At Nike, Brian oversaw business development and partnerships, and was founder & GM of the Nike+ Lab and the Nike+ Accelerator. Brian was previously COO of Kalologie, a retail wellness company, as well as a venture capitalist at Highland Capital Partners. Brian received an undergraduate degree from Vanderbilt and a MBA from Harvard Business School.