#99: Joey Gonzalez, CEO of Barry’s

Today I’m joined by Joey Gonzalez, the CEO of Barry’s — a premium boutique fitness brand.

In this episode, Joey shares his experience with the company, from customer and instructor to chief executive. We talk about Barry’s X, the company’s new digital platform, as well as Joey’s vision for an omnichannel offering that includes partnering with connected fitness brands. Plus, we discuss the importance of building a values- and mission-driven company culture.

More from Joey 

Joey Gonzalez is the CEO of Barry’s, the original cardio and strength interval workout that began a global boutique fitness movement.

His Barry’s journey started in 2003, as a client in the iconic Red Room. He became an instructor soon after working his way up the ranks before finally taking the helm of the business as CEO in 2015.

Since then, Gonzalez has dedicated his life to expanding the Barry’s brand across the country and around the world, fostering diverse communities across 4 continents. Barry’s now has over 80 studios in 30 cities and 14 countries across the US, UK, France, Italy, Scandinavia, Mexico, Australia and South East Asia, and welcomes 150,000 people globally through its doors each week.

In 2020, Gonzalez oversaw the creation of Barry’s At-Home, an innovative virtual concept that allowed Barry’s members to experience a digital workout with Barry’s instructors from around the world, from the comfort of their own homes. Since launching, Barry’s At-Home has held over 20,000 digitally streamed classes and seen over 800,000 faces on the screen. He also oversaw the opening of 18 outdoors studios in select markets across the country including New York City, Los Angeles, San Diego, San Francisco, Boston, DC, Mexico City, and Miami.

Under Gonzalez’s stewardship, the brand has become known for its values of diversity and inclusivity, celebrating every member of Barry’s global community through weekly diversity, inclusion and belonging workshops and initiatives such as United We Sprint, an annual celebration of World Pride month.

In 2018, Gonzalez was named to Fast Company’s Most Creative People in Business list and received CEO Award of the Year from North Castle Partners. He sits on the board of the Family Equality Council and is currently studying at Harvard Business School to earn his OPM degree. In 2020, Gonzalez was named EY Of The Year Greater Los Angeles’ Entrepreneur of the Year.

He currently resides in Miami, FL with his husband, daughter and son.

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