Boulevard is opening the books.
What’s happening: The self-care business management platform secured $80M in a Series D, at an $800M valuation.
Open road. Boulevard facilitates 2M monthly bookings for 40K professionals across 5K salons, spas, and wellness locations — completing $5B in annual transactions.
Building on its base, new HIPAA-compliant tools sparked 500% revenue growth over three years — with the company now powering 15% of all US medspas.
Fresh look. The $300B self-care market includes 465K businesses. With Gen Z embracing preventative Botox and GLP-1s reshaping aesthetic wellness, medspas are booming, jumping from 7K US sites in ’20 to nearly 12K by EOY.
Now, wellness booking platforms are racing to meet demand. Vagaro booked 10M medspa services in nine months last year, while Zenoti’s medspa clientele climbed 15%.
Expanding self-care support, Booksy, Mangomint, and GlossGenius are scaling. Innovating, Fresha scored $31M to explore AI-powered robotics.
Takeaway: Looking good is a choice component of feeling good, and Boulevard is banking on consumers choosing it again and again.
