Today, I’m joined by Julie Rice and Elizabeth Cutler, co-founders of Peoplehood, a “relational fitness” studio.
After founding and exiting SoulCycle, its co-founders Julie and Elizabeth sought to create an experience for people to step back from their busy lives to reflect, listen to others, and talk about their feelings. Launched in 2023, Peoplehood aims to strengthen relationships and build community through in-person and virtual “gathering” rooted in group therapy and emotional support from peers.
In this episode, we talk about the early days of SoulCycle, the power of community, and Peoplehood’s approach to emotional wellness.
In this episode, you’ll learn:
The path to Julie and Elizabeth’s second act
How community and good relationships are linked to increased healthspan
Peoplehood’s unique approach to active listening and sharing within a community
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com
Chapters:
(00:00) Introduction
(02:02) About Peoplehood
(05:21) Boutique fitness and founding SoulCycle
(10:58) Journey to founding Peoplehood
(16:18) Building community into the brand
(21:43) Peoplehood’s emphasis on mental and relational health
(27:55) Future growth plans
(31:07) Physical and digital expansion
(32:48) What it’s like to be a 2nd time founder
(40:51) Current state of fitness
(44:36) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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