Today, I’m joined by Jeff Zwiefel, executive director of Life Time MIORA.
Former president and COO of Life Time, Jeff now heads the brand’s spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals.
In this episode, we discuss Life Time’s evolution from gym chain to athletic country club and its plans to prescribe GLP-1s.
We also cover:
How Life Time’s events business works to complement its gyms
The company’s plans for expanding its longevity clinics
Where MIORA fits in Life Time’s overall strategy
Chapters:
(00:00) Introduction
(00:44) Background on Jeff and Life Time
(05:22) Life Time’s value proposition
(07:38) Life Time’s in-person events
(10:46) Challenges with diversified offerings
(14:37) MIORA longevity clinics
(19:10) Integrated health services into gyms
(21:12) Implementing longevity services properly and effectively
(26:55) How Life Time is implementing GLP-1s
(28:04) Prescribing medication with a multidisciplinary approach
(29:43) Push into longevity services and healthcare
(31:28) Bringing longevity programs to the masses
(37:13) Keeping a complex business as simple as possible
(39:29) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
No thanks.
A smarter way to track the future of health.
Built for founders, executives, investors, and senior operators.
Subscribe to Fitt Insider
{"head":"<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-KV7LDXC');<\/script>\r\n<!-- End Google Tag Manager -->\r\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-T7J5HFB');<\/script>\r\n<!-- Meta Pixel Code -->\r\n<script>\r\n!function(f,b,e,v,n,t,s)\r\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\r\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\r\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\r\nn.queue=[];t=b.createElement(e);t.async=!0;\r\nt.src=v;s=b.getElementsByTagName(e)[0];\r\ns.parentNode.insertBefore(t,s)}(window, document,'script',\r\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\r\nfbq('init', '605118897773201');\r\nfbq('track', 'PageView');\r\n<\/script>\r\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\r\nsrc=\"https:\/\/www.facebook.com\/tr?id=605118897773201&ev=PageView&noscript=1\"\r\n\/><\/noscript>\r\n<!-- End Meta Pixel Code -->","body":"<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-KV7LDXC\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\r\n\r\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-T7J5HFB\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->","footer":"<script type=\"text\/javascript\" id=\"linkedin-script\">\r\n_linkedin_partner_id = \"4087129\";\r\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\r\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\r\n<\/script><script type=\"text\/javascript\">\r\n(function(l) {\r\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\r\nwindow.lintrk.q=[]}\r\nvar s = document.getElementsByTagName(\"script\")[0];\r\nvar b = document.createElement(\"script\");\r\nb.type = \"text\/javascript\";b.async = true;\r\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\r\ns.parentNode.insertBefore(b, s);})(window.lintrk);\r\n<\/script>\r\n<noscript>\r\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=4087129&fmt=gif\" \/>\r\n<\/noscript>\r\n\r\n<script async data-id=\"101397610\" src=\"\/\/static.getclicky.com\/js\"><\/script>"}
We use cookies
We use necessary cookies to make this site work. With your consent, we also use analytics and advertising technologies to improve the site and measure marketing.
