Now boarding. The supplement maker is rolling out branded vending machines at select US airports, starting with SFO.
According to CEO Kat Cole, Atlanta, Houston, Chicago, and Oakland will also get machines.
New heights. Selling “nutritional insurance” in a daily shake, AG1 was valued at $1.2B in 2022.
Broadening appeal, it dropped the “Athletic Greens” name to court wellness-minded consumers. Paying dividends, Cole told Bloomberg the single-SKU business will surpass $600M in revenue this year.
In the mix. Having scaled through influencers and podcasts, AG1 is testing new channels to expand reach. In addition to airports, it debuted a Starbucks drink collab in September.
Fair shake. From powders to gummies, competitors promising all-in-one solutions are giving chase. And rivals like biohacker Bryan Johnson are criticizing AG1 for overstating benefits while promoting his own supps.
Punchline: Answering insatiable thirst for functional beverages while meeting first-time customers, AG1 aims to be omnipresent.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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