Alter Launches DNA-Personalized Fitness Platform


Personal training is getting more personal.

What’s happening: Five years in development, Alter launched a personalized fitness platform using DNA to tailor exercise, wellness, and stress management programs.

Founded by Blake Johnson and Scott Cohen—the team behind billion-dollar orthodontics startup Byte—Alter’s approach revolves around genetic predisposition.

How it works: After mailing a cheek-swab DNA test, Alter analyzes 13 traits marking each users’ response to workouts, dieting, sleep, and stress to develop daily plans.

Powering its ecosystem, in-house coaches deliver training, recovery, and nutrition consults via a 55lb smart screen and app, while the hardware’s sensors and an accompanying wearable create an always-on feedback loop.

Why it matters: To date, at-home fitness mirrors have struggled to keep users engaged.

  • lululemon shuttered MIRROR after paying $500M for the smart screen company.
  • Spanish screenmaker VAHA sold to nutrition company Bioniq, and Chinese challenger Fiture ended new content creation and exited the US.
  • After receiving NYSE delist warnings, FORME acquired vertical climbing brand CLMBR to boost its standing.

Downsizing, Tempo swapped its connected screen for smartphones, integrating wearable data, body scans, and camera-tracked workouts.

Takeaway: Combining digital fitness with personal diagnostics, Alter hopes its screens will become an everyday portal to health optimization.

Get the latest health and fitness industry news

Keep up with industry news, trends, investment activity, and job openings — in one weekly newsletter.

    No thanks.