Apple Health+ is taking on Dr. Google.
The latest: The tech giant is developing an AI-powered “doctor” inside a revamped Health app.
According to Bloomberg, the new service could roll out with iOS 19.4, offering personalized health insights, food tracking, and doctor-led video content.
Known internally as Project Mulberry, the initiative pulls data from Apple Watch, AirPods, iPhone sensors, and third-party devices to create a proactive wellness coach.
Catch up. Apple has long said health is its legacy, and plans for an AI coach were unearthed in 2023, but progress has been slow.
- It abandoned plans for brick-and-mortar primary care clinics.
- Efforts to integrate noninvasive glucose tracking allegedly remain years away.
- Blood pressure sensing hasn’t yet materialized, while blood oxygen monitoring was pulled from Apple Watch in a patent dispute.
Shifting its focus to software and services, Project Mulberry appears to be modeled after Apple’s digital workout platform Fitness+, with insiders dubbing it Health+.
Controlling the hardware and data, Apple is uniquely positioned to turn ambient monitoring into actionable care while laying the groundwork for advanced diagnostics.
Punchline: If Apple wants to move from wellness companion to clinical expert, its AI doctor must go beyond surface-level insights, preventing users from becoming patients in the first place.
