Amanda Eilian of Able Partners on Investing in The Positive Living Space
In this episode of the Fitt Insider podcast, we spoke with Amanda Eilian, co-founder of _able Partners.
_able Partners is an early-stage investment firm focused on the positive living space – defined as companies making the daily lives of consumers healthier, happier, and more meaningful.
The firm has a portfolio of 40+ companies, including Daily Harvest, The Wing, Moon Juice, and many others, with 75% of those companies started by a female founder.
From This Episode
>> Amanda spoke about what she looks for in founders and early-stage opportunities.
We have a bias toward founders who are coming at a problem from a place of personal passion or personal experience, not just people who have graduated from business school… The founder’s journey is full of ups and downs, and if you’re only looking at the exit when you start, you might not have the wherewithal to [see it through].
At the early stage, we invest in companies that are revolutionary, not evolutionary… often creating a new category.
>> We discussed a few sectors _able is currently pursuing within the broader wellness space.
Able is funded by internal capital… so we have more flexibility than institutional investors and like to take advantage of that. A few of those sectors include sexual wellness, mental health, slow tech, meditation, and psychedelics for therapeutic use. For example, we invested in the first legal psilocybin retreat called Synsethis.
>> Amanda shared some insights on two shifts that will take place in the industry.
Personalization: There’s no one diet or fitness plan that will work or be optimized for everyone, so that lends itself to hardware devices like the Oura Ring… The more you can measure the more you can optimize and it helps people realize there’s not a one-size-fits-all solution.
Fragmentation: In the types of companies that succeed in food, fitness, and wellness. The rise of technology, e-commerce, and social media will allow more companies to serve smaller interest groups who optimize for different lifestyles.
>> Looking ahead, Amanda and _able expect to see more companies and investment opportunities across a number of sectors.
- Women’s health, the movement toward functional medicine, and menopause.
- The decline of organized religion, and alternative paths to finding meaning in life, like astrology.
- Gut health and microbiome.
- Plant-based everything.
- The move from boutique fitness to boutique recovery.
More From Amanda & _Able
Amanda Eilian is the co-founder of __able Partners, a venture capital fund focused on early-stage companies in the positive living space. With over 40 companies in the portfolio, investments include Goop, The Wing, Daily Harvest, and Bulletproof.
Amanda was also the Co-Founder and President of Videolicious, an enterprise video creation platform backed by Amazon and acquired by a strategic buyer in 2019. Amanda was instrumental in the launch and growth of Videolicious to over 5,000,000 users in 103 countries, including Fortune 500 companies such as IBM, Walmart, SAP, Verizon and GE. Prior to forming Videolicious, Amanda was a founding partner of Capitol Acquisition Corporation, a special purpose acquisition vehicle (SPAC) that completed a $265 million initial public offering and closed a merger that led to the formation of Two Harbors Investment Corp., a $3 billion NYSE listed REIT (TWO) and Silver Bay Realty Trust (SBY). Amanda previously worked in private equity and mergers and acquisitions.
Amanda is a Truman Scholar and received her MBA from Harvard Business School where she was a Baker Scholar, and graduated Magna Cum Laude from Georgetown University School of Foreign Service with Honors in Economics. Amanda serves on the Board of Directors of Juice Beauty, the largest organic skincare brand in North America, and on the Board of Directors of the Melanoma Research Alliance, the largest private funder of melanoma research with more than $100 million in grants awarded to date. She is also a member of the Tech:NYC Leadership Council. Amanda resides in New York City with her husband and four children.
Get in touch >> https://ablepartners.nyc