Amazon is bundling primary and longevity care.
What’s happening: Amazon One Medical launched Health Insights, a labwork analysis and lifestyle coaching feature powered by longevity platform Lifeforce.
Prime condition. Available to One Medical members, the feature delivers a wellness score and breakdown of 50+ biomarkers across cardiovascular, metabolic, and immune function.
Built on Lifeforce’s protocols for nutrition, fitness, stress, and sleep, Amazon’s Health AI chatbot translates lab results, personalizes recommendations, and tracks trends over time.
Special delivery. Since acquiring membership-based primary care company One Medical in ’23, Amazon has accelerated healthcare efforts, debuting cash-pay telehealth, partnering with Cleveland Clinic for specialty care, and scaling same-day delivery for Amazon Pharmacy.
Taking on DTC healthcare platforms, it launched affordable lifestyle Rx for ED, hair loss, and GLP-1s — all while expanding One Medical’s physical and employer-sponsored footprint.
Now, partnerships with at-home diagnostics platform Reperio Health and Lifeforce have vaulted the tech giant into the Personal Health OS race, creating an entry point into its expanding clinical ecosystem.
Looking ahead: Bridging the wellness divide, Amazon’s vertically integrated health marketplace could soon span primary care, pharmacy services, DIY diagnostics, and personalized shopping, turning Prime into a full-stack health subscription.
