What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

June 15, 2021
lululemon Seeks New Health & Fitness Patents
The company has filed a number of health- and wellness-related patents this year.
June 15, 2021
How lululemon’s Acquisition of Mirror is Playing Out
As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.
June 1, 2021
Leaked Document Shows Nestlé Poor Record on Health
The majority of its product portfolio is unhealthy.
April 24, 2021
Gen Z: The Ultimate Wellness Consumer
April 20, 2021
F45 Training Enters Pilates with New Studio Concept
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
December 20, 2020
Salad Chain Sweetgreen Expands into the Suburbs
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
June 30, 2020
The Future of Personal Training
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
February 24, 2020
Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone
November 19, 2019
The Shifting Fitness Landscape
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