What’s happening.

Why it matters.

September 6, 2021

Locally Sourced, Publicly Traded: Sweetgreen Doubles Down on Tech Ahead of IPO

The company filed for IPO this summer and has since placed several tech-centric strategic bets.

September 5, 2021

WHOOP Acquires PUSH, Plans High-Performance Platform

PUSH aligns with WHOOP’s focus on high performance.

August 31, 2021

iFIT Health & Fitness Files for IPO

The equipment manufacturer formerly known as ICON Health & Fitness is going public.

August 30, 2021

The Next Wave of Precision Health: Smart Toilets?

Leaning into preventative care, scientists want to bring the lab to your bathroom.

August 30, 2021

Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?

Many think NFTs might help reform a major problem in healthcare.

August 30, 2021

Houseplant Therapy: Green Thumbs to Fight the Blues

As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.

August 30, 2021

Eight Sleep Adds $86M in Series C Funding

Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.

August 30, 2021

WHOOP Reaches $3.6B Valuation in $200M Funding Round

With a focus on performance, WHOOP has popularized recovery and strain scoring.

August 28, 2021

Headspace Merges with Ginger, forms $3B Mental Wellness Company

Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.

August 25, 2021

Metabolic Telehealth Startup Calibrate Raises $100M

Series B funding led by Founders Fund and Tiger Global

August 25, 2021

Rootine CEO Rachel Sanders

Exploring the growing opportunity in personalized nutrition.

August 24, 2021

Startups and Employers Offer Egg Freezing as a Service

Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.

August 24, 2021

The Big Business of Brain Tech

Investors and entrepreneurs are pushing towards scaling neural technology to the general public.

August 24, 2021

Connected Fitness Brands Double Down on Retail Partnerships

Equipment makers are partnering with retailers to display and demo products.

August 23, 2021

Endurance Tech: Indoor Cycling Beyond Peloton

Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.

August 21, 2021

Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M

The top stories impacting the business of fitness and wellness from the past week.

August 20, 2021

Metabolic Fitness Company Ultrahuman Raises $17.5M

Ultrahuman hopes to positively impact the growing metabolic health crisis.

August 19, 2021

Chris Sherry, Head of Sales at Future

Searching for employee well-being solutions, employers are turning to digital health and fitness providers.

August 18, 2021

Grace McNamara CEO of EXi

EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.

August 16, 2021

Branding or Better-for-you: What’s the Deal with Plant-based Foods?

Beyond ethics and sustainability, is plant-based actually better for our diets?

August 16, 2021

Dying Well: Tech Startups Tap Death Wellness

A rising number of grief wellness startups are here to help you die better.

August 16, 2021

The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More

Startups are racing to formulate the next big alt-meat.

August 14, 2021

Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified

The top stories impacting the business of fitness and wellness from the past week.

August 14, 2021

Gamified Rowing Startup Aviron Raises $4.5M

Aviron hopes to stand out in an increasingly crowded at-home fitness market.