What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

August 16, 2022
Technogym’s B2B Business Boosts H1 Revenue
And its North American division is taking off.
August 16, 2022
As Sales Drop, Nautilus Bets on Connected Fitness
It’s counting on a big rebound.
August 16, 2022
Athletic Country Clubs Propel Life Time’s Growth
But macroeconomic conditions may hamper its premium model.
August 16, 2022
Beachbody’s Backslide Continued in Q2
Less connected fitness, more subscription content.
August 11, 2022
Whole Foods Founder Plots New Wellness Venture
John Mackey wants to "maximize" health.
August 11, 2022
The Sportstech Shaping Basketball’s Future
From smart equipment to AI and VR.
August 4, 2022
OMORPHO CEO Stefan Olander
Redefining performance apparel.
August 4, 2022
Tempo Pivots to New Membership Model
The focus is coaching, not equipment.
August 2, 2022
Enara Health CEO Rami Bailony
Judgment-free, data-driven weight loss.
August 2, 2022
Gen Z on the Future of Healthcare
Mental health is a top priority.
July 28, 2022
Splendid Spoon Founder Nicole Centeno
Plant-forward meals as preventative care.
July 28, 2022
movr CEO Aaron de Jong
Movement-health-as-a-service.
July 28, 2022
F45 Training Cuts Staff, Lowers Outlook
IRL fitness feels the squeeze too.
July 28, 2022
Layoffs Hit Whoop and Hydrow
Fitness tech's slowdown continues.
July 27, 2022
SoulCycle’s Ploy to Convert Peloton Members
More marketing stunt than strategy.
July 26, 2022
Improving Employee Well-Being with Peloton’s Cassidy Rouse
Building a data-driven corporate wellness platform.
July 21, 2022
Barriers to Care Intensify the Mental Health Crisis
We have a shrink shortage.
July 21, 2022
Apple Unveils Updated Healthcare Strategy
The Apple Watch is the tip of the spear.
July 20, 2022
Tonal Announces Layoffs as Connected Fitness Recalibrates
The company is cutting 35% of its workforce.
July 20, 2022
Strava and Oura Partner to Enhance Activity Tracking
Social wearables and connect wellness take hold.
July 19, 2022
Hintsa, A Performance Coaching Platform Used by F1 Drivers, Secures $5.1M
And it’s coming to your workplace.
July 17, 2022
FORTË CEO Lauren Foundos
The digital transformation of gyms and studios.
July 17, 2022
obé Co-founders Ashley Mills and Mark Mullett
Putting a premium fitness experience in your pocket.
July 13, 2022
Beyond Meat Readies Alt-steak as Sales Fade
Plant-based "meat" is slowing.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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