What’s happening.

Why it matters.

August 19, 2021

Chris Sherry, Head of Sales at Future

Searching for employee well-being solutions, employers are turning to digital health and fitness providers.

August 18, 2021

Grace McNamara CEO of EXi

EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.

August 16, 2021

Branding or Better-for-you: What’s the Deal with Plant-based Foods?

Beyond ethics and sustainability, is plant-based actually better for our diets?

August 16, 2021

Dying Well: Tech Startups Tap Death Wellness

A rising number of grief wellness startups are here to help you die better.

August 16, 2021

The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More

Startups are racing to formulate the next big alt-meat.

August 14, 2021

Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified

The top stories impacting the business of fitness and wellness from the past week.

August 14, 2021

Gamified Rowing Startup Aviron Raises $4.5M

Aviron hopes to stand out in an increasingly crowded at-home fitness market.

August 9, 2021

The Future of Recovery: Icy Hot or Lukewarm?

The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.

August 9, 2021

Clean Pharma Comes For Over-The-Counter Meds

A new generation of medicine brands are creating better-for-you versions of OTC meds.

August 9, 2021

Cash for Abs: The Rise of Pay-For-Fitness Startups

Startups in this space offer consumers stronger incentives to make healthier choices.

August 6, 2021

Oova CEO Amy Divaraniya

Bringing clarity to the complex world of fertility.

August 6, 2021

Cadoo CEO Colm Hayden

Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.

August 3, 2021

Athleta Launches Digital Platform for Women’s Well-being

Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.

August 3, 2021

Nike’s Arsenal of Apps

Hoping to own the customer experience, Nike is redefining itself.

August 2, 2021

Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors

Activist athletes are taking up the torch to fight mental health stigma.

August 2, 2021

From High-performance to Hangovers: The Rise of Clean Hydration

Consumers are increasingly reaching for cleaner hydration options.

July 30, 2021

Recover Athletics CEO Nick Stewart

Building an injury prevention and recovery app for endurance athletes.

July 29, 2021

Micro-Gym Startup Silofit Raises $10.25M

Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.

July 29, 2021

MyYogaTeacher Founder & CEO Jitendra Gupta

Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.

July 27, 2021

Hyperice Acquires Core, Enters Mental Wellness

Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.

July 27, 2021

From VR to Health-tracking, Facebook Could Define the Future of Fitness

Facebook could play a key role in shaping the evolution of Fitness 3.0.

July 27, 2021

The Big Business of Direct-to-Consumer Dentistry

Forward-looking startups hope to give dental care a rebranding that has been long overdue.

July 26, 2021

The Future of Food: Indoor Farming Startups Raise Billions in Funding

Pending further innovation, we may well be on the edge of an agricultural revolution.

July 26, 2021

Do Health Apps and Wearables Actually Work?

A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.