What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

How Gainful Hires: Advice from CEO Dean Kelly

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Barry’s Hires: Advice from Vice President of People & Culture Evie Fernandez

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Tonal Hires: Tips from Talent Acquisition Manager Steve Moser

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Silofit Hires: Tips from People Operations and Culture Manager Maureen Black

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Wellory Hires: A Conversation with CEO Emily Hochman

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

CycleBar, Club Pilates Owner Xponential Fitness Files for IPO

Xponential Fitness, a holding company of boutique fitness brands, is going public.

Peloton Readies its Heart Rate-Tracking Wearable

Peloton is developing its own wearable to track workout intensity.

Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO

Fitness franchise company F45 Training has filed to go public.

This Helmet is a $50K Fitbit For Your Brain

Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.

B2B Fitness: Peloton Enters Corporate Wellness

The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.

Facebook’s Zuckerberg: The Future of Fitness is in VR

The Facebook exec believes virtual reality is the future of fitness.

Gym Visits Rebound, Approaching Pre-Pandemic Levels

Across the industry, things are looking up.

Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands

Prominent pros are leveling up, becoming venture capitalists or founders in their own right.

Glucose Monitoring and Metabolic Health Startups Scale Up

A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.

Beyond the Bike: The Connected Rowing Wars are Heating Up

As funding flows to home fitness startups, the connected rowing wars are getting interesting.

Social+ Fitness: Community-focused Apps Outpace Competitors

The strength of a brand’s digital community can make or break fitness companies.

Nutrition Bars Cash In On Brain and Gut Health

A new batch of bar makers are doubling down on brain health.

The Peloton of ‘X’ Trend Goes Global

The connected fitness competition has gone global.

Investors Bet Millions on Plant-based Chicken Nuggets

The battle of the chicken alternatives is heating up.

Smart Rings to Offer Contactless Payments

The pandemic accelerated interest in wearable technology and touchless payments.

Barry’s and FORME Announce Exclusive Partnership

Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.

lululemon Seeks New Health & Fitness Patents

The company has filed a number of health- and wellness-related patents this year.

How lululemon’s Acquisition of Mirror is Playing Out

As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.

Leaked Document Shows Nestlé Poor Record on Health

The majority of its product portfolio is unhealthy.

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