New motivations are driving a wave of first-time campers.
What’s happening: New data from The Dyrt revealed an uptick in camping participation.
One in four Americans camped in 2023.
5.5M people camped for the first time, marking 20M newbies since 2021.
One-third of first-timers were aged 18–34.
Fueling the rise, campers are combining creature comforts with off-grid intentions.
Home on the range. Easing into it, more campers opted for less-rustic “glamping” — 42% of reported glampers took part for the first time in 2023.
Aligning with developments in adventure lodging that take city-dwellers into the wild, 10% of campsites added upscale options like yurts or tiny cabins.
Lost and found. Leaving stress behind, more campers see time in nature as medicine for mental and emotional health.
Nearly a third camped alone at least once last year, up 11% since 2021. Meanwhile, remote overlanding doubled, with the majority of campers wishing to try it in 2024.
Looking ahead: In high demand, campsites are racing to accommodate every type of camper. But as endless amenities add up, pricing people out remains a pitfall — as the most sought-after benefits of the great outdoors are free.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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