Nike Launches Strength Training Equipment

Nike’s flexing its fitness ambitions.

New gains. The apparel giant debuted Nike Strength, a line of premium strength training equipment.

With the goal of supporting “elite and everyday athletes on their training journeys,” the collection includes:

  • Dumbbells (5–100 lbs) and kettlebells (9–88lbs)
  • Barbells and bumper plates, including recycled rubber “Grind” weights
  • Full and half squat racks, benches, dumbbell storage, and more

Currently available direct-to-consumer online and at select DICK’S Sporting Goods and Scheels locations, Nike is also accepting wholesale orders — signaling plans to outfit gyms, studios, and other commercial sites.

Just doing it. Nike is all-in on fitness and wellness, with equipment joining a growing list of developments.

In August, the company announced Nike Studios, planning to open its own boutique fitness studios. Now, in addition to outfitting its gyms with custom-branded equipment, Nike Strength  becomes a standalone business.

The list goes on… From streaming workouts on Netflix to prioritizing holistic health via its Well Collective initiative, the sportswear maker is expanding beyond elite athletes.

Punchline: While other activewear labels aspire to become the next Nike, The Swoosh is pulling further ahead by using its iconic brand as a wedge into the world of fitness and wellness.

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