Xponential Fitness Plots Brick-and-Mortar for Julianne Hough’s KINRGY


Xponential Fitness is switching up the choreography.

What’s happening: The global fitness franchisor acquired IP and branding from KINRGY, a digital dance-fitness concept founded by entertainer Julianne Hough.

Combining choreographed dance with mindful movement and meditation, Xponential will take the popular workout omnichannel, preparing a brick-and-mortar rollout that includes rebranding “up to three” existing dance-cardio units, called AKT.

Hollywood drama. Xponential acquired AKT in 2018 from celebrity trainer and choreographer Anna Kaiser, quickly signing 100+ franchise agreements. But, the concept never fully materialized because of a messy series of lawsuits alleging breach of contract.

Calling an audible, XPOF is tapping in KINRGY to fill its shoes.

Why it matters: Far from a lateral move, Hough wields serious starpower, and KINRGY comes with a fervent fanbase already baked in, bolstering immediate traction for physical studio expansion.

More importantly, mindful movement and dance-cardio are in high demand.

  • Taking a hybrid approach, Forward_Space and 305 Fitness pack NYC studios while streaming the classes as part of an online membership.
  • In the VR space, FitXR just partnered with legacy dance-fitness brand Zumba on an immersive experience, while Les Mills is preparing a MR adaption for its class DANCE.
  • Katia Pryce’s DanceBody turned demand for its high-intensity dance-sculpt classes into hotel residencies and international wellness retreats.

Punchline: Outside of licensed workouts like Zumba and Les Mills, international dance-fitness franchises are far and few between. If XPOF can revisit and retool its original plan for AKT, KINRGY Studios could be on the move.

Get the latest health and fitness industry news

Keep up with industry news, trends, investment activity, and job openings — in one weekly newsletter.

    No thanks.