Barry’s Lands Funding, Targets Expansion

Barry’s is changing hands.

The news: Princeton Equity Group acquired the boutique fitness brand from North Castle Partners for an undisclosed sum.

Under new ownership, Barry’s plans to enhance club experience and accelerate expansion.

Work hard. Known for highly effective HIIT and strength workouts, Barry’s notched 7M visits at 89 global studios in ’24 while debuting its RIDE X LIFT cycling concept in LA and Frankfurt, Germany.

Go far. In part, the brand will tap into new investment to open 12 sites this year.

• Barry’s will enter Charleston, Hoboken, and Salt Lake City while infilling NYC and DC.
• Internationally, Madrid, Athens, and Dublin are in the pipeline.

Barry’s will also consolidate operations in the UK and Canada, overseeing studios in London, Manchester, Toronto, and more to foster regional efficiencies and community.

Looking ahead: Pursuing expansion while maintaining a studio count that feels exclusive compared to its rivals, it’ll continue to engineer demand the world over.