Wellness is in demand, yet out of reach.
Paywall. Consumers are prioritizing health, but cost is a barrier. According to NielsenIQ, 54% say high prices prevent them from making better choices.
Priced right. People want high-impact solutions that don’t break the bank. While 55% are willing to spend more on wellness, there’s a shortage of effective products across income levels.
Equal access. Nearly 40% of global consumers believe companies have a responsibility to make healthier products as accessible as unhealthy ones. Thinking of themselves and others, respondents think wellness shouldn’t be a luxury, and expect brands to step up.
Low-cost, high-trust. From fitness tech to personal care, shoppers want affordable options they can believe in. Flexible pricing models, everyday utility, and ingredient transparency are key to assurance.
Takeaway: Wellness is now a daily essential. Brands that democratize access—without compromising trust—will unlock mainstream adoption and lasting competitive advantage.
