Capital is concentrating, consumer demand is expanding, and culture is reshaping how health is experienced.
Digital health funding is concentrating
Q1 saw $4B invested across 110 deals, with average deal size nearing $37M — the highest in years, per Rock Health.
- Nearly 60% of capital went to a dozen companies, including WHOOP, eMed, and Solace Health.
- AI is now embedded across platforms, with funding backing those integrated into care delivery and reimbursement.
- Reimbursement is expanding — from Medicare covering care navigation to employers funding digital MSK and GLP-1 programs.
Capital is consolidating around companies that can plug into the system, show outcomes, and access existing budgets. With standalone tools struggling to break through, digital health’s window of opportunity is starting to narrow.
Chomps scales up
The meat stick brand is approaching $900M in revenue.
- Selling roughly 2M units per day, it captures about 10% of the market.
- Now in 50K retail locations, its growth is driven largely by female consumers, with 80% of recent growth from new buyers.
As real-food protein sources go mainstream, Chomps is clocking gains from increased GLP-1 adoption, a focus on macros, and convenient snacking.
Sauna culture is becoming social infrastructure
A new study analyzed nearly 2K participants to track how sauna use impacts well-being.
Regular use improved physical and mental health, with gains tied to social connection, ritual, and group identity.
Already shaping the category, operators like Bathhouse and Othership are expanding communal formats, while concepts like Sauna House grow beyond core markets, and hospitality brands integrate shared recovery spaces into new developments.
For many, sauna x bathhouses are the new third space — offering structured ways to disconnect and socialize.
