Brain signals are reshaping how health is measured.
Joe & the Juice is in growth mode
The Denmark-born juice, coffee, and sandwich franchise secured a minority investment from Emirates International Investment Company, valuing the business at $1.8B.
Generating approximately $500M in revenue last year, it’s now targeting 1K locations while leaning into protein-forward, functional menu items to drive all-day engagement.
The cafe’s growth reflects sustained demand for fast, health-oriented formats that combine convenience with perceived nutritional value.
Bryan Johnson enters telehealth
The longevity influencer launched blood and urine testing for 100+ biomarkers, and prescription access through licensed clinicians.
- Building on Blueprint’s supplement line, the move positions the brand alongside Function Health and Superpower, pushing into diagnostics and personalized care.
- Johnson is also leveraging his audience to compete with telehealth platforms across longevity, metabolic health, and menopause care.
As more founders control distribution and clinical access, the line between influencer, operator, and provider continues to blur.
Neuro-wearables go mainstream
Sabi is developing a brain-sensing beanie that reads the mind, turning internal speech into text, using high-density EEG sensors and AI models trained on neural data.
- The device joins other non-invasive BCIs from Neuralink, Neurable, and NextSense that translate brain activity into real-time outputs.
- Meanwhile, consumer neurotech from Muse and Somnee pair sensing with stimulation to influence focus, sleep, and recovery.
The neuro-wearable wave is here, positioning cognition as an emerging layer of health data.
