Wearables, social fitness, and self-care platforms are entering their next financial chapter.
Oura files to go public
The smart ring maker confidentially filed for an IPO after growing revenue 4x over the past two years.
- Valued at $11B, it’s on track to surpass 5M paid members this quarter and reach $2B in annual sales.
- Pushing deeper into personalized health, Oura joins competitors Apple, Samsung, Google, Garmin, and WHOOP in the race to build a Personal Health OS.
As the wearable war heats up, brands are transitioning from step tracking and sleep monitoring towards health infrastructure built around AI coaching, preventative care, and longitudinal biometrics.
Strava expands strength tracking
The platform introduced workout logging, auto-generated muscle maps, and integrations with 14 partners, including WHOOP, Garmin, Amazfit, and Hevy.
Strength has become one of the platform’s fastest-growing categories, surpassing 500M uploads in 2025 alone while eyeing an IPO.
As consumers prioritize longevity, metabolic health, and preventative care, strength training is moving from gyms to the center of mainstream wellness.
Fresha reaches $1B+ valuation
The AI-powered booking and business management platform secured $80M at a $1B+ valuation to accelerate global expansion and product development.
- Tapping AI to streamline operations, the platform helps users find, book, and pay for beauty and wellness services spanning hair, aesthetics, spa, and fitness.
- With $285M in total funding, the AI-powered booking and payments platform now processes over $15B in annual transaction volume for 130K+ businesses.
As medspas, salons, recovery studios, and wellness operators proliferate, platforms are betting on its all-in-one infrastructure to win over the rapidly growing self-care economy — combining scheduling, payments, CRM, marketing, AI tools, and commerce into a single stack.
