Strava wants in on strength.
What’s happening: The social fitness tracking platform overhauled its strength training features, announcing partner integrations, workout logging, and shareable muscle maps.
Pumped. With 500M session uploads in 2025, Strava is taking a “first step” in expanding experiences for its fastest-growing activity.
Seamlessly syncing sets and reps, it’s opening to 14 inaugural partners, including wearables makers WHOOP, Garmin, and Amazfit, strength apps HEVY, Fitbod, and Motra, and an IRL integration with 24 Hour Fitness.
Populating muscle visualizations post workout, it’ll help users track progress but also package for feed posts alongside other activities.
Superset. Citing longevity, performance, and preventative health as drivers, Strava’s preparing strength as a prominent spoke in an all-sport ecosystem — supporting users from pre-workout planning and race coaching to real-time tracking to post-sweat kudos and recovery.
Looking ahead: A training monitor, system of record, and social reward system, Strava will tap the rise of strength training to roll over 200M users and flex cultural alignment en route to IPO.
