What’s happening: The social activity tracking platform acquired Runna, a UK-based personalized running training app.
Race-ready. A runner-up for Apple’s App of the Year in ’24, Runna combines coach-led programming and AI to build custom training plans, helping users enter the sport, run smarter, and set PRs.
Counting “hundreds of thousands of users” worldwide with the US as its top market, partnerships with major events like the NYC Marathon have extended its reach.
Just run. Infused with social connection and culture, running is hot — a trend backed by Strava data.
Nearly 1B runs were recorded on Strava in 2024.
Run club participation jumped 59% last year.
43% of Strava users want to participate in a big race or event in 2025.
The fastest-growing sport globally, organized race participation continues to rise, along with demand for smarter training.
Lock step. For the foreseeable future, Strava intends to keep the apps separate. But, after bundling running prehab app Recover Athletics and beta-testing its own AI insights engine last year, integration seems likely.
Punchline: With 150M+ members across 185 countries, Strava is building a network to grow with them every step of the way.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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