Social Fitness, Mental Health Top Strava’s Annual Report
Community is key.
Strava
Group workouts get people going.
What’s happening: Analyzing the activity data of 135M global users, Strava’s annual trend report highlights the rise of social fitness.
Link up. Seeking community and motivation, users are getting fit with friends.
Run club participation increased 59% in 2024.
58% of respondents say they made new friends via fitness groups.
Making “social connections” is the top reason Gen Zers join group workouts.
Providing a boost, group runs, rides, and hikes go 40% longer than solo outings, with respondents gaining improved performance and accountability from squading up.
Opt-out. Choosing health over happy hour, four times more people want to meet new friends through a fitness group than at a bar. And 95% say they’d cut back alcohol to achieve their fitness goals.
New goals. Hitting the weights, strength training was the fastest-growing activity among women in 2024. Thinking ahead, improving mental health is a focus for Gen Z in 2025, while Gen X is prioritizing longevity.
Punchline: Social fitness works wonders for physical health, mental well-being, and user engagement among brands that deliver digital and IRL community.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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