Fresha is becoming beauty’s operating system.
What’s happening: The AI-powered booking and business management platform secured $80M at a $1B+ valuation to accelerate global expansion and product development.
Reserved. Counting $285M in total funding, Fresha is used to find, book, and pay for beauty and wellness services spanning hair, aesthetics, spa, and fitness. Profitable, the platform serves 130K+ businesses, booking 35M+ monthly appointments and exceeding $15B in annual GMV.
Cyber salon. Tapping AI to streamline operations, Fresha provides an all-in-one infrastructure — especially among multi-location operators.
But, as self-care businesses multiply, competitors are altering pitches too. Boulevard raised $80M last year while reportedly powering 15% of all US medspas. Diversifying, ClassPass ramped up its beauty services, while Vagaro added aesthetic e-prescribing and Zenoti rolled out fitness experiences.
Operating in 120+ countries with billions in annual transaction volume, Fresha will apply funding to strengthen its lead across consumer demand and merchant infrastructure.
Punchline: Demand for aesthetics continues to rise, but fragmented operators lack modern tools. Beyond booking, Fresha is betting the future of beauty and wellness runs through vertically integrated, AI-powered commerce.
