From preventative scans to hybrid training, companies are betting consumers want more visibility into their health and performance.
Midjourney is enters healthcare
The AI image-generation company unveiled Midjourney Medical, a new division developing a full-body ultrasound scanner designed to create MRI-like images in ~60 seconds.
The system lowers users through a ring of underwater sensors that build a 3D map of muscles, fat, bones, and organs without radiation or powerful magnets.
Midjourney also announced plans to open wellness spas featuring saunas, cold plunges, hot tubs, and body-scanning technology, with its first location expected in San Francisco in 2027.
Betting on routine body scans amid regulatory hurdles, Midjourney’s latest project shows how preventative health is moving into the consumer market.
Nike goes all-in on hybrid fitness
The company quietly launched its Elite Training Division, a roster dedicated entirely to competitive fitness athletes.
The move comes as Adidas-backed ATHX, On, and others race to establish a foothold in one of fitness’s fastest-growing categories.
With HYROX accelerating, brands are looking to own the ecosystem around training—and Nike wants a seat at the table.
Americans are getting wealthier — and less satisfied
A new report from the bipartisan State of the Nation Project found broad declines despite economic growth.
Zero states improved life satisfaction, depression, overdoses, income inequality, and trust in the federal government.
Lacking faith, community, collectivism, ritual, and purpose, Americans are trying to fill the spiritual void with wellness.
As more people adopt bleak outlooks, the wellness companies that resonate most over the next decade may not be the ones selling optimization. They may be the ones helping people feel less alone.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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