Wellness is moving out of the studio and into everyday life.
Gen Z makes wellness social
College students are putting a new spin on the daytime party.
The New York Times reports that “wellness darties” — complete with yoga, HIIT, cold plunges, saunas, and nonalcoholic drinks — are showing up on college campuses and generating millions of views on TikTok.
For organizers, the appeal isn’t necessarily replacing partying. It’s creating another way to socialize — but without requiring alcohol.
For brands, that creates a new opportunity: wellness isn’t just something consumers do. It can also be how they spend time together.
[solidcore] launches a new heated, floor-based strength format
Called ascend, the format expands the studio operator beyond its traditional reformer-based offering.
The move comes as [solidcore] continues to scale its studio footprint, with more than 180 locations today and plans to reach roughly 250 by 2028.
Now, [solidcore] is taking the elements that define its brand — strength, intensity, and a premium experience — and translating them into a new format to reach more consumers and create more reasons to visit.
Wizard Wellness goes mass retail
The allergy-care brand has completed its rollout across Target, Walmart, and CVS, while closing a funding round of more than $1M from Pave Health Ventures and Vanquish Equity, alongside existing investors.
With 84% to 96% of allergy purchases happening in-store, Wizard prioritized mass retail early instead of building a DTC business first. The brand now reaches roughly 1,000 Target stores, 1,700 Walmart locations, and 1,400 CVS locations.
The result:Despite being a young brand, Wizard is positioning allergy care as a more modern consumer-health category.
