From diagnostics to workouts to virtual care, companies are expanding beyond single transactions into continuous relationships.
Function Lands $450M to Accelerate Preventive Health
The preventative health platform secured $450M in non-dilutive financing from General Catalyst’s Customer Value Fund to accelerate customer acquisition.
The capital comes as Function evolves from a blood testing company — acquiring Get Labs to add at-home blood draws, Ezra’s full-body MRI screening, and SuppCo’s supplement intelligence, while developing its own Medical Intelligence Labs.
Having completed more than 100M lab tests for 500K members, it’s using diagnostics as the entry point to build a continuous health platform powered by longitudinal data and AI.
As preventive health matures, companies with strong unit economics can tap into more favorable funding vehicles as they scale up.
Spotify Wants to Become Part of Your Workout
Spotify introduced Running Mode, an AI-powered experience that creates personalized running playlists based on workout type, duration, music preferences, and target cadence.
The move builds on the platform’s broader push into fitness following its Fitness Hub and AI-powered Playlists.
Going beyond music discovery, Spotify aims to become a more valuable part of users’ workouts, complete with coaching, personalization, and behavior change.
For fitness companies, the move reinforces a broader trend: engagement is shifting toward contextual experiences that adapt in real time rather than static content libraries.
Hims & Hers Faces FTC Lawsuit
The Federal Trade Commission, joined by California and Utah, sued Hims & Hers, alleging the telehealth company improperly shared sensitive health information with advertising platforms while using deceptive subscription and cancellation practices.
Hims & Hers denied the allegations and said it intends to vigorously defend the case.
Regardless of the outcome, the lawsuit underscores the importance of privacy, transparency, and consumer protections for digital health companies.
As platforms collect more personal health data, compliance is becoming a product feature—not simply a legal requirement.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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