The multi-brand fitness platform filed for Chapter 11 bankruptcy, reporting between $100M and $500M in liabilities.
Founded in 2019, FitLab pursued an ambitious roll-up strategy, acquiring businesses including Ragnar, Assault Fitness, Y7 Studio, and Mile High Run Club.
As reports of financial turmoil surfaced, Nike ended its studio partnership, Assault Fitness shipments stopped, and Y7 and Mile High Run Club closed their studios.
FitLab’s collapse is a cautionary tale for fitness roll-ups: acquiring recognizable brands can create scale, but combining businesses with different operating needs is difficult to execute.
LeBron James deepens WHOOP partnership
The NBA star formalized his eleven-year relationship with WHOOP, becoming a global ambassador and investor.
The expanded partnership will include global marketing campaigns, content, and activations focused on performance, recovery, and longevity.
The company is also highlighting LebBron’s own data: he ranks in the top 10% of members for sleep efficiency and has maintained a 100% wear rate throughout 2026.
The partnership gives WHOOP a high-profile example of its central pitch: sustained performance is built through daily habits over time.
Ozlo advances sleep tech platform
The sleep tech company raised $22M in Series B funding to expand its sleep technology.
Ozlo’s signature Sleepbuds use ergonomic design and Bose audio technology to mask nighttime noise.
Now it’s combining biosensing, AI, and neuromodulation to address more complex sleep needs, starting with tinnitus and epilepsy.
The bigger ambition is to turn a nighttime audio device into a more active part of sleep care, with technology designed to address the reasons people struggle to rest — not just the sounds keeping them awake.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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