Smart mattress company Eight Sleep acquired Span Health, a data-driven health coaching company.
Leveraging data from wearables, Span helps users improve sleep, nutrition, and exercise, unlocking personalized health insights.
What to watch for: Focusing on health optimization and high performance, Span will bolster Eight Sleep’s digital coaching services.
Selling Sleep
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
The company’s sensor-packed mattress monitors and adapts the sleep environment, adjusting to each user’s sleep patterns and temperature preferences.
With the sleep economy worth $580B+, Eight Sleep is scaling up:
- Last fall, the company secured $86M in Series C funding.
- Earlier in 2021, it unveiled SleepOS, a personalized sleep platform.
- More recently, it partnered with Airbnb, Barry’s, and F1’s Mercedes-AMG Petronas.
Next up: A trend we detailed in Issue No. 173, beyond fitness wearables, medical monitoring is colliding with consumer health.
Expanding its platform, co-founder Alexandra Zatarain is eyeing opportunities in preventative health and diagnostics, musing: “What else can we do while you’re sleeping to save your life?”