What’s happening: The high-performance hospitality brand partnered with sleep expert Dr. Matthew Walker to launch shut-eye optimizing services.
Power nap. As part of the partnership, Equinox Hotel New York will open an experimental Sleep Lab where guests can test cutting-edge sleep tech while contributing to ongoing research.
Dream team. Dr. Walker, UC Berkeley neuroscience professor and bestselling author of “Why We Sleep,” will also help design new slumber-inducing guest rooms.
Jet set. Adding digital support, a jet lag reset program will provide personalized recovery strategies for international travelers, extending sleep optimization beyond hotel stays.
Peak performance.Sleep tourism is redefining hospitality, and “rest” is the top motivation for travelers across generations. Capitalizing on this shift, Equinox is merging five-star amenities with sleep science to stand out.
Looking ahead: As wellness tourism approaches $1.3T this year, offering sleep-as-a-service will become the status quo for high-end hotels doubling as recovery destinations.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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