FlowHaus is seeking to elevate the everyday.
What’s happening: The social contrast therapy club debuted in Pleasant Grove, Utah. Co-founded by entrepreneur Jesse Itzler, FlowHaus will scale soulful experiences across the US.
Peaking. The idea hit co-founder Mitch Mathews during a mountain climbing retreat with cold therapy pioneer Wim Hof — a gathering also attended by Itzler, author Lewis Howes, musician Mike Posner, and other proponents of peak performance.
Bringing the experience home, FlowHaus manifested as a multi-sensory contrast therapy studio with 50-person sauna, communal plunges, and a range of guided classes.
Heart of it. Believing the experience to be transformational, a session is personal as much as it is communal. FlowHaus guides perform an aufguss, an immersive sauna ceremony, beginning with a heart-shaped aromatherapy snowball thrown on the heated rocks — symbolic of release.
Along with seat-rumblers and subwoofers synced to the music, co-founder Zach Nyborg says the intangible “vibration-raising” effect extends internally and externally, allowing members to “tune with one another like an orchestra.”
Coast to coast. Elevating their own communities, Mathews and Nyborg are targeting hometowns Portland and Scottsdale—along with Salt Lake City, Denver, and LA—for expansion.
A passion for Jesse Itzler as well, he’ll actively pursue development in NYC and Atlanta.
Punchline: Uninterested in complicating the experience with additional modalities, FlowHaus will let the experience speak for itself, one it hopes to share far and wide.
