Don’t leave Gen Z to their own devices.
What’s happening: Two new surveys reveal most young people view screentime as harmful and struggle to disconnect.
Infinite scroll. In the US, 81% of Gen Z wish it were easier to unplug, while 68% of their British counterparts say time online makes them feel worse and would support a digital curfew.
Problem/solution. Nearly all young people have smartphones, but quitting is complicated — while 72% feel at peace unplugging, 44% report anxiety. To cope, Gen Z is embracing digital detox apps like Roots, Brick, and Steppin, alongside minimalist devices like Light Phone.
Fourth spaces. With 78% of Americans preferring a 100% IRL social life, communities are shifting online. Run crews, supper clubs, sauna raves, and wellness fourth spaces are creating phone-free hangouts.
Going analog. From device-free getaways to wellness retreats, off-grid travel operators like FTLO and Black Tomato are catering to nearly half of young consumers who say they’d rather live in a world without internet.
Punchline: Gen Z’s future is digital, but the IRL counterculture is rising, ushering in a new era of human connection.
