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In our Halftime Report, we broke down the current state of the industry. Then, we presented our Manifesto for the future. This week, we’re sharing some business ideas that excite us.
Muscle OS. Think Levels, but for lean mass.
GLP-1s, aging, and inactivity are accelerating muscle loss, with downstream effects on functional health and longevity. Yet muscle is rarely measured, let alone optimized.
Beyond tracking weight, a strength-focused health platform should measure muscle like a vital sign, combining body scans, training data, and protein planning into a unified system.
Home Health. Think Nest, but for wellness.
Living spaces are an overlooked driver of long-term health. Poor air, bad lighting, toxic materials, and lack of feedback loops silently undermine well-being, even for health-conscious consumers.
A modular home health platform could integrate air systems, circadian lighting, sleep tech, and diagnostic sensors into one seamless layer for autonomous environmental optimization.
Pharma Off-Ramp. Think Sollis Health, but for quitting meds.
Millions want to reduce or stop long-term medications like SSRIs, Adderall, birth control, and GLP-1s. But doctors lack the time or tools to help, leaving no safe, guided, trustworthy way out.
A concierge tapering platform could solve the “default to meds” model, combining functional medicine, somatic therapies, and 1:1 coaching with medical oversight in reimbursable plans.
Wellness Trustmark. Think NSF, but beyond supplements.
Consumers are overwhelmed by pseudoscience, conflicting claims, and influencer hype. There’s no neutral standard for verifying what works.
The industry needs a nonideological third-party rating system for wellness products, protocols, and services, powering discovery, affiliate layers, and trust through verified standards.
Toxin-Aware. Think Function Health meets Thrive Market, for detoxifying daily life.
Toxins are everywhere—in our water, food, products, and environment—but most people don’t have any way to measure impact or reduce exposure.
An at-home testing program could screen for heavy metals, microplastics, and endocrine disruptors, diagnose sources, and offer a personalized marketplace of non-toxic alternatives.
Family Care. Think WHOOP, but for collective well-being.
Most health platforms are built for individuals, but habits, stress, and routines form at the family level too. Burnout, screen time, food choices, and sleep are collective issues.
Across parenting stages, ages, and care dynamics, consumers are missing practical, specialized solutions — tools, philosophies, and systems designed with the whole household in mind.
Regenerative Rehab. Think Myo, but with mental and regenerative health providers.
Mental and physical therapy are deeply intertwined, but both are fragmented and underresourced, often resorting to surgeries or meds before integrative approaches.
Next-level clinics could craft care plans spanning 1:1 PT to ancillary services like peptides, shockwave, PRP, acupuncture, float therapy, osteopathy, neuromodulation, CBT, and MBSR.
Your Move
The list goes on. From hormone literacy and passive health tracking to tech-enabled MSK screening and communal wellness experiences, the next wave of innovation is wide open. But driving meaningful change will take a balance of boldness, patience, and integrity.
Reply to this email to tell us what you’re working on, or what else we should have on our radar.
🎙 On the Podcast
Sean Hoess and Tyler Wakstein of Eudēmonia Summit discuss wellness experience design.
Returning this fall, Eudēmonia’s immersive event combines science-backed education and community to promote health, longevity, and personal growth.
We also cover: Balancing innovation with scientific integrity, navigating political polarization, and debuting the all-new Eudēmonia x Fitt Insider Health Innovation Lab.
Listen to today’s episode here
💸 Othership adds funding, plans new format
The social wellness club closed an $8.5M SAFE note earmarked for NYC expansion. According to CEO Robbie Bent, other outlets misstated the investment as $11.3M.
Going big. Building on the success of its Flatiron location, Othership will open a Williamsburg outpost this fall, followed by a 13K-sq-ft site featuring steam rooms, warm pools, and 1:1 emotional care.
New flow. Designed for extended visits, the updated concept blends guided breathwork and contrast therapy with social bathhouse rituals, evolving from structured sessions to full-spectrum emotional wellness.
Expansion mode. With plans for up to seven NYC-area locations, plus IRL retreats and digital upgrades, Othership is scaling an ecosystem at the intersection of mental health, recovery, and community.
Takeaway: As consumers seek alternatives to traditional therapy and complements to fitness, Othership is creating a new path for emotional health through experience-led socializing.
⚡ A New Era of Personal Health
Health shouldn’t be gatekept, and quality care shouldn’t cost a fortune.
Democratizing concierge medicine, Superpower is on a mission to restore health agency for all.
By the experts. Superpower is backed by top longevity docs and leading investors, with a staff of clinical experts who translate your biometrics into custom medical and lifestyle plans.
For the people. Concierge clinics and elite doctors typically charge $15–$100k, but Superpower leverages tech to make preventative services accessible to all.
10x better than an average physical, Superpower looks at the whole you, combining 100+ lab tests, biological age tracking, and a personalized health management dashboard.
A new era of personal health is here: Personalized. Preventative. Performance enhancing.
Get $50 off your membership using code FITT50 (first 50 sales only).
🥗 WeightWatchers rebrands around menopause
Back from bankruptcy, the company is relisting on NASDAQ, overhauling leadership, and shifting from calorie counting to clinical care with new women’s health programs.
Pivot. Outpaced by GLP-1s, WW’s 2023 acquisition of Sequence didn’t move the needle. Now it’s bundling nutrition, coaching, and hormone therapy to support women through metabolic and life stage transitions.
Shots+. WW will continue prescribing GLP-1s, partnering with Novo Nordisk after the drugmaker cut ties with Hims & Hers. This time, it’s reframing weight loss as a wedge into hormone-aware care.
White space. 70% of women gain weight during menopause, but few brands offer trusted, integrated support. Taking shape, Midi Health, Noom, and Hims are already layering HRT and longevity services.
Looking ahead: After missing the weight loss drug boom, WW is chasing the next wave, betting its future on hormone health and whole-person care.
📰 News & Notes
- lululemon sues Costco over dupes.
- SEC ends XPOF probe with no action.
- Hilo’s cuffless BPM lands FDA clearance.
- Researchers challenge Zone 2’s longevity benefit.
- Sanctum brings immersive workouts to SIRO Hotels.
- Viome, Microsoft pioneer wellness superintelligence.
- Danone-owned Kate Farms debuts GLP-1 protein shake.
- Zwift partners with CORE for body temp, fitness metrics.
- Lifeforce adds AI eye scans to fight aging, heart disease.
- On opens autonomous spray-on shoe production facility.
- Neuro Gum, DJ Steve Aoki collab on brain health-supporting mint.
- Introducing the Fitt Insider x Eudēmonia Summit Health Innovation Lab.
- Hiring? Fitt Talent connects top health & wellness companies with high-performers from our inner circle.
💰 Money Moves
US 🇺🇸 / Canada 🇨🇦
Social wellness club Othership closed an $8.5M SAFE note for expansion.
Padel club operator Padel Haus closed a $7M Series B round.
On the Pod: Padel Haus co-founder and CEO Santiago Gomez
Portola, creator of AI digital companionship app Tolan, secured $20M in a Series A led by Khosla Ventures.
Organic snack maker Bearded Brothers acquired clean-ingredient bar maker SANS Meal Bar.
Worldwide Golf and Capitol Hill Group acquired retailer Big 5 Sporting Goods in a $112.7M take-private deal.
Sworn, developer of wellness and accountability wearables for first responders, raised $1.2M in a seed round.
Flerish Hydration, maker of watermelon-based functional beverages, secured equity funding from rapper Gunna.
Montréal’s Sensifai Health, an AI preventative health platform using wearable data to detect systemic inflammation, landed seed funding.
Better-for-you snack maker Sunnie raised $1M from Santatera Capital.
Europe 🇪🇺
UK-based supplements maker Tonic Health raised £2.8M ($3.8M) in a funding round.
Amsterdam-based operator Urban Gym Group acquired Health Club Jordaan and two My Local Gym Group clubs in separate deals.
The UK’s FACEGYM, clinics combining skincare and facial exercise, secured an equity investment from Reliance Retail Ventures and will enter India.
Spanish gym chain Synergym added funding from Oquendo Capital.
Spanish club operator VivaGym acquired Quo Fitness, operator of four gyms in Spain.
Dr.Feel, an Italian lifestyle medicine platform, secured funding from Wellness Holding, the investment office of Technogym founder Nerio Alessandri.
Ukraine’s Liki24, a health and wellness product marketplace, added $9M in Series A funding.
Belfast’s Movetru, creator of wearables for sports injury prevention, raised £1.2M ($1.6M) in a seed round.
Scotland’s Theo Health, developer of performance-tracking smart clothing, raised £1.2M ($1.6M) in round, with participation from golfer Xander Schauffle.
Asia 🌏
Tech maker Samsung acquired Xealth, a digital integration platform for healthcare.
Indian tech-enabled fertility clinic Luma Fertility raised $4M in a seed round.
Israel’s Eshbal Functional Foods, maker of better-for-you products, acquired Gluten Free Nation, a Texas-based gluten-free baked goods company.
Today’s newsletter was brought to you by Anthony Vennare, Joe Vennare, Ryan Deer, and Jasmina Breen.
