In this Q&A, you’ll hear from Omri Yoffe, CEO of Vi, an enterprise AI platform serving healthcare, biopharma, and wellness companies. Omri shares how leveraging data science models and vast consumer data drives development of life-changing drugs, saves billions in healthcare costs, and helps people lead healthier lives.
Tell us about Vi.
Omri Yoffe: Vi is an AI platform for health enterprises, designed to productize powerful data science models and deliver health and financial ROI across the entire value chain — from patient ROI (enrollment and engagement) to operational ROI (predictive staffing, maintenance, and energy savings).
Supplementing our enterprise AI models is the “Vi Data Web,” currently the world’s most comprehensive consumer data set for health activities. Covering over 96% of US households and over 70K data sets, it enables our customers to make more predictive and effective decisions about patient and member behavior.
Built to integrate seamlessly with existing customer data and tech stacks, Vi serves a wide range of health verticals — from healthcare and biopharma to wellness.
What led you to pursue this opportunity?
OY: From day one, we have been obsessed with leveraging powerful AI to help people live healthier lives.
The health industry’s greatest challenge is being predictive and effective enough to drive material patient behavioral and operational changes, rather than relying on reactive medical interventions.
How did you turn your idea into a company?
OY: In our early days as a DTC product, we found a few strategic design partners to work with, mainly from the wellness domain. Once we realized our product-market fit, proving out solid metrics like health engagement and financial ROI, we were able to scale the platform to cover the full health market.
Now, we have run self-sustained and growing consistently over the last five years. Our vision is clear: build a generational business helping people around the world live healthy and enable health enterprises to become more cost-effective to their patients and members.
How big can this get?
OY: Our platform is designed to avoid delivering specific content or clinical expertise, enabling us to target massive markets with any repetitive billable health activity.
This currently puts our global TAM at $356B, and a conservative US SOM (serviceable obtainable market) at $36.5B — while both are growing materials year over year.
How do you reach your core customer?
OY: Our customers are medium to large health and wellness enterprises offering recurring billable health services or products.
We collaborate directly with key decision-makers, including C-suite executives and P&L owners, to underwrite specific business optimization areas aligned with a “win-win” ROI-driven model.
Prioritizing our partners, we measure product performance by actual ROI — delivering an average of 4–5x ROI for every dollar spent. Additionally, we provide downside protection if performance targets are not met.
Our engagements typically begin with a three-month pilot using a “control vs. action” group to validate efficacy, transitioning into two- to three-year partnership commitments.
Demonstrating consistent results, we have achieved an average 134% NRR (net revenue retention) and over 96% logo retention over the past three years.
What’s next on the roadmap?
OY: We’re exploring several exciting advancements.
- Platform Unification: Integrating core products into an end-to-end platform, enabling enterprise operators to leverage data and AI models across the value chain while maintaining explainability and measurability.
- Super Agents: Developing advanced vertical agents that combine predictive analytics, natural language processing (NLP), and enterprise IoT data to autonomously handle health tasks, ensuring scalability and trust through explainability frameworks.
- Quantum Computing: Leveraging quantum infrastructure to analyze massive data lakes and solve complex problems faster, with quantum-safe security.
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