Red light is a wellness staple.
Going strong. With online interest growing ~31% and 90% of consumers open to buying a device, red light therapy is going mainstream.
LED masks broke through in early 2024, promising brighter skin, more collagen, and fewer wrinkles. As awareness rises, brands are pushing the form factor beyond the face.
Product placement. Pioneering new categories, BON CHARGE’s toothbrush and Moon Oral Beauty’s whitening device extend into oral care, while HigherDOSE’s hat and showerhead promote hair growth. Omnilux’s gloves claim aesthetic benefits plus joint relief, while Kineon readies a belly band for gut health.
Getting intimate, JOVS sells a bra, Megelin debuted underwear, and Joylux launched an OB-GYN-backed pelvic floor trainer.
Betting big. Big beauty is tapping in, with L’Oréal unveiling “ultra-thin” LED face and eye masks prototypes while Ulta and Target stock Therabody’s upgraded mask.
Lit up. Other light therapies are gaining traction, too. Shark Beauty and Therabody masks tout acne-fighting blue light, while CurrentBody added calming yellow light to its devices. Meanwhile, BondiBoost and L’Oréal are investing in infrared light to reduce heat damage to hair.
Looking ahead: As red light becomes an everyday ritual—and LEDs infiltrate household goods—beauty and wellness operators will need to prove efficacy to sustain growth.
