Restore Raises $140M For “Hyper Wellness” Centers

Restore Wellness

Restore Hyper Wellness, a provider of health and recovery-focused services, raised $140M in funding led by General Atlantic.

According to Bloomberg, the deal values the company north of $500M.

Proactive and Preventative

Restore’s “Hyper Wellness” offerings include biomarker assessments, IV drip therapy, cryotherapy, infrared sauna, red light therapy, compression, assisted stretching, and more.

Founded in 2015, the company counts 115 locations in 34 states. In 2021, Restore delivered 1.5M services — with systemwide sales growing 158% YoY.

A franchise model, Restore plans to add 100+ locations next year.

Inside the deal. Sharing the firm’s perspective on the investment, General Atlantic managing director Shaw Joseph said:

“[Restore] created a new comprehensive model that seamlessly integrates proactive wellness and preventative medicine.” 

And General Atlantic principal Lexie Bartlett added:

“We believe that Restore is very well positioned to capture a meaningful share of the high-growth, fragmented and underserved wellness market.” 

The Rise of Wellness Studios

From high-performance to immune health and longevity, consumers are spending big on esoteric treatments — and wellness studios are cashing in.

  • Pause, a wellness studio in LA offering cryotherapy, IV vitamin drips, and flotation therapy, raised $2M in seed funding in June.
  • Hydra Studios raised $3.8M last year to build out its network of elevated wellness studios, complete with infrared saunas, steam rooms, and meditation spaces.

Elsewhere, wellness- and fitness-focused membership clubs like Remedy Place, The WELL, and Monarch Athletic Club are tapping this trend.

Punchline: As the line between unproven wellness practices and legitimate medical treatments blurs, health optimization is muddying the waters as it moves into the mainstream.

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