Rostudios is riding into NYC.
What’s happening: The Amsterdam-based fitness concept secured $32M to support US expansion, opening a 9K-sq-ft flagship in Greenwich Village this spring
Double act. Mixing modalities, Rostudios brings together rhythm-based indoor cycling (Rocycle) and reformer Pilates-inspired strength training (Roform) under one brand.
Blending high-performance coaching, premium amenities, and community-driven culture, it logged 2M+ visits across 30+ European studios in ’25.
Entry point. Citing rising boutique fitness prices as an opportunity in the US, it’ll use its value-led positioning—with $25 classes—to win members before exploring additional studios in New York and Boston.
On two fronts, it’s also expanding across Germany, Belgium, and the Netherlands while exploring new markets.
Looking ahead: With New York as its proving ground, Rostudios is betting demand for affordable group fitness is universal.
