SoulCycle’s At-home Bike and Variis by Equinox
Need to know:
- SoulCycle’s at-home bike is available for pre-order on March 13 for $2,500. The price includes five in-studio SoulCycle classes.
- The at-home bike is launching alongside Variis, Equinox Media’s digital platform offering on-demand content from Equinox, SoulCycle, Pure Yoga, Precision Run, Myodetox, and HeadStrong.
- Beginning March 13, 2020, early access to the Variis app will be granted to Equinox members as part of a phased market rollout, included with their membership.
Convenience and access—the option to work out at home, at the gym/studio, or on the go—are redefining the fitness industry. As this trend continues, the Equinox of ‘X’ represents an omnichannel approach to exercise — providing access to an ecosystem that includes cycling studios, health clubs, hotels, and streaming.
TBD: At-home equipment and subscription content set companies like Peloton apart. Now, it might result in them being left behind.