SoulCycle’s at-home bike is available for pre-order on March 13 for $2,500. The price includes five in-studio SoulCycle classes.
The at-home bike is launching alongside Variis, Equinox Media’s digital platform offering on-demand content from Equinox, SoulCycle, Pure Yoga, Precision Run, Myodetox, and HeadStrong.
Beginning March 13, 2020, early access to the Variis app will be granted to Equinox members as part of a phased market rollout, included with their membership.
Convenience and access—the option to work out at home, at the gym/studio, or on the go—are redefining the fitness industry. As this trend continues, the Equinox of ‘X’ represents an omnichannel approach to exercise — providing access to an ecosystem that includes cycling studios, health clubs, hotels, and streaming.
TBD: At-home equipment and subscription content set companies like Peloton apart. Now, it might result in them being left behind.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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