Gym-goers are hitting the lab.
What’s happening: SoulCycle partnered with preventative health platform Superpower, offering exclusive rides with discounted diagnostic memberships.
Vital gains. Analyzing 100+ biomarkers, Superpower’s AI-powered app factors lifestyle inputs, including exercise. Tapping SoulCycle instructors as ambassadors, co-founder Max Marchione foresees a new standard in performance that is “felt and measured,” connecting on-bike work with off-bike results.
Draw in. From wearable makers and longevity platforms to fitness brands, bloodwork is the new baseline. Quantifying movement as medicine, Equinox teamed with Function Health, Life Time is scaling its in-house clinic, F45 added GLP-1 access, and Peloton integrated with Twin Health.
Punchline: Uniting diagnostics and performance, blood testing will be routine as the gym-as-clinic future takes shape.
