TALA is treading new ground.
What’s happening: The British activewear brand added £5M ($6.4M) from existing shareholders Pembroke VCT, Venrex, and Active Partners.
Fueling US and international growth, the funding will also support its entry into physical retail, with a standalone UK store under evaluation.
In the fabric. Blending performance with ethically made products, TALA targets Gen Zers looking for a more affordable equivalent to premium players like lululemon and Alo Yoga.
Founded in 2019 by influencer turned entrepreneur Grace Beverley, the brand leveraged social media to scale.
Outgrowing its influencer-led roots, strategic hires, extensions into categories like swim and outerwear, and a retail partnership with the UK’s Selfridges are bolstering the business offline.
Social Game
Digitally native to IRL, British activewear brands are converting followers into customers.
- Recently hitting £556M in revenue and debuting its second UK store, Gymshark plans to establish a retail presence in the US.
- Selling DTC and via the UK’s Harrods and US store Bandier, lifestyle brand Adanola sells ~45 branded sweatshirts per hour.
- Targeting £250M in revenue by 2025, men’s brand Represent plans to stock its luxury streetwear and 247 activewear line at a forthcoming London flagship store.
Takeaway: Set to reach $880B by 2033, the global athleisure market has become a hotbed for challenger brands. Prioritizing product innovation and plugging consumer pain points, TALA is well-positioned to carve out its share.
