Tempo Pivots to New Membership Model

Tempo

Distancing itself from bulky hardware, Tempo is shifting its focus to smaller, rentable equipment and a flexible membership.

The details: Tempo is bundling its Move product, form-tracking app, digital content, and 1:1 coaching into a new $59/month membership, with no upfront hardware costs.

How we got here: Founded in 2015, Tempo (fka SmartSpot and Pivot) initially launched as an in-gym solution before entering the at-home market with its $2,500, six-foot-tall “Studio” unit.

Last fall, the company unveiled Move, a $395 modular cabinet with 35 pounds of weight and a smartphone dock, capable of syncing with any television.

Rethinking its business model, Tempo said its latest offering gives members greater flexibility and support.

Why now? Tempo CEO Moawia Eldeeb told Fitt Insider connected fitness makers should prioritize compact equipment, affordable pricing, and personalized experiences.

Checking these boxes, Tempo’s new membership and redesigned homepage make virtually no mention of Studio, bringing Eldeeb’s stated strategy to bear.

Mass appeal. Like Tempo, as demand for expensive at-home equipment slows, brands are shrinking their products and price points to attract more customers.

  • Peloton is testing an $89/mo. rent-a-bike membership.
  • Hydrow introduced Wave, a smaller, cheaper rowing machine.
  • Liteboxer released punch-tracking sensors for go-anywhere workouts.

Looking ahead: As consumers opt for a combination of at-home and IRL workouts, gyms, equipment makers, and content producers are still sorting out the future of fitness.

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