Wellness isn’t all peace and quiet.
Breaking free. Consumers are craving community over consumption, causing the Attention Economy to morph into a Connection Economy.
Seizing the moment, new platforms aim to revive partying in a wellness-obsessed, fun-deprived world — elevating arts and culture events to crowd out screentime.
Turn up. Envisioning the return of pre-internet vibes, Posh closed a $37M Series B to become the Netflix of social experiences. Evolving from party ops system to cultural curator, it takes a slice of ticket sales while connecting organizers with 8M users.
Gen Z’s favorite, invite app Partiful expanded into pre-event shared food ordering and post-event dating features, while Rumor is gaining buzz for its invite-only network and VIP rooms.
Follow the money. Saying AI will free people to have fun, Hollywood mogul Ari Emanuel raised ~$3B to launch live events holding company MARI, plotting the future of arts and sports events.
Believing AI slop will push people IRL, Mark Cuban backed nightlife experience company Burwoodland, which promises “shared joy, collective nostalgia, and real human connection.”
Takeaway: Self-care, nervous system regulation, biometrics, and healthy habits are just one side of wellness. For many, letting loose with other humans makes life worth living. A tenet of Wellness 2.0, nonjudgemental brands can win consumers who like a mix of calm and chaos.
