Peloton’s rise to prominence kicked off the connected fitness wars.
Beyond the US, the Peloton of ‘X’ competition has gone global.
- China’s smart fitness startup Fiture added $300M in Series B.
- TREAD, an India-based connected fitness startup, was acquired by Cure.fit
- VAHA is an interactive workout mirror out of Germany.
- Volava is building a connected fitness platform in Spain.
- MAGIC targets the UK and EU with its strength-focused workout mirror.
A trend from the 2021 Fitt Insider Outlook, fitness is in the early stages of international expansion: “The global fitness and physical activity economy will reach $1.1T by 2023, with Asia, North America, and Europe accounting for 90% of the current spending.”
Patent wars. As US-based companies like Peloton, Echelon, and ICON Health & Fitness become increasingly litigious, the new class of international connected fitness startups begs the question: What technology is truly defensible?