Sleep debt is costly.
What’s happening: A five-year global study of 1.3M Withings users found sleep loss greatly affects cardiometabolic disease outcomes.
At a loss. Monitoring 550K US device users, the data showed the average American gets 32 minutes less than recommended nightly sleep, equating to 24 sleepless nights per year.
People getting less shut-eye had higher cardiovascular risk and weight, with obese individuals sleeping ~21 minutes less. Meanwhile, just 27 minutes of extra rest significantly cut mortality from heart failure, stroke, and hypertension.
Citing established consensus in the scientific community, lead author Dr. Pierre Escourrou said alerting the public to the effects is paramount to improve global well-being at scale.
Sleep aid. Easier said than done, up to 70M Americans have a sleep disorder, for myriad reasons — from sleep apnea to stress to circadian dysregulation.
Seeking a fix, consumers are fueling a $585B sleep economy, pursuing next-gen supplements, technology, and getaways to optimize quality z’s — but they remain elusive.
Looking ahead: Sleep is a pillar of good health. Awakening more people to its holistic benefits is a great first step — reshaping behaviors is next.
